Ep. 36: How Jennifer Berson quit law and became a Public Relations powerhouse

    Jen is an all-around rockstar! She started her career as a lawyer and practiced civil litigation at a prestigious law firm. Then, she “saw the light” and left to start her own business and pursue more creative endeavors (and she’s never looked back!)
    She is now the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.
    Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched Press Success, a PR Master Class for entrepreneurs to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their businesses.
    She has been featured in the New York Times, Forbes, Inc.com, Business Insider, Yahoo! Finance, Entrepreneur Magazine, Huffington Post, EOFire, CBS.com, PR Week, Fox News, and PR Web sharing her expertise, and was profiled on Apple.com as an “entrepreneur on the go” using Apple products to power her business. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”
Here is what we chat about in this episode:
  • How she got started in marketing by reaching out to a company to work for them for free
  • How she started her PR work on the side while still working as a lawyer
  • How she dealt with disappointing her family when she chose to quit law
  • How she started and grew her PR agency
  • Why she decided to add an online arm to her business
  • How she made 6-figures in 6 months with her new online business
Where to find Jen: Follow along for more: